Does Tap provide campaign reporting or analytics?

Yes. Once a campaign is active, media suppliers submit Post-Campaign Reports (PCRs) through Tap with delivered impressions, delivery percentage, reach, and frequency metrics. You can track whether delivery is on target or under-delivering directly from the campaign view. Tap also provides proposal analytics — view rates, approval rates, and Planning-rate vs. Book now conversion. For deeper attribution or measurement, talk to the planner about your tracking requirements during campaign planning.