How does campaign timing and scheduling work?

When briefing the planner, specify your desired start date and campaign length (e.g. "4 weeks starting April 1" or "Q2 campaign"). Each platform has an earliest possible start date based on supplier lead times, which the planner checks automatically. Campaigns run on weekly cycles. You can ask for continuous flighting, pulsed schedules, or seasonal timing. The planner considers timing alongside media-type best practices to recommend optimal scheduling.