Connecting Claude Desktop

Overview#

Claude Desktop can connect to Tap via MCP (Model Context Protocol), giving you an AI assistant that can search Tap's marketplace, build plans, and pull pricing — directly inside your Claude conversation.

What you can do#

Tap is an all-media platform with TV inventory live today (radio, CTV, podcast, OOH, DOOH, digital news, and streaming audio coming soon). With Claude connected to Tap, you can:

• Search inventory — "Find TV stations in the Chicago DMA reaching adults 25–54"
• Compare platforms — "Compare reach and CPM for these three TV stations"
• Build plans — "Create a TV plan with $50,000 budget targeting women 25–54 across Texas"
• Get strategic input — "What's a sensible TV media mix for a launch in the Phoenix DMA?"

Example workflows#

Quick market research#

"Show me all available TV inventory in the Dallas–Fort Worth DMA with audience data for adults 18–49"

Claude searches Tap's inventory and returns options with pricing and audience metrics.

AI-powered planning#

"I need a 4-week TV campaign in Los Angeles. Budget is $25,000. Target audience is women 25–54. Suggest stations and a flight schedule."

Plan optimisation#

"Review my current TV plan and suggest ways to improve reach while staying within budget."

Best practices#

1. Be specific — include budget, audience, geography, and goal in every brief
2. Iterate — ask follow-ups to refine; Claude keeps context across the conversation
3. Verify — always sanity-check AI suggestions against your campaign goals
4. Save plans — when Claude builds something good, save it to Tap so you can finalise and book in the planner

Troubleshooting#

If Claude can't reach Tap tools:

• Check the MCP indicator in Claude Desktop — it should show Tap as connected
• Confirm your API key is valid (Profile → API Keys in Tap)
• Restart Claude Desktop
• Check Claude Desktop logs (Help → Show Logs)