Connecting Claude Desktop

Overview#

Claude Desktop can connect to Tap through MCP (Model Context Protocol), giving you an AI assistant that understands your media planning needs. This guide covers the integration workflow and best practices.

What You Can Do#

With Claude Desktop connected to Tap, you can:

• Search inventory — "Find podcast advertising opportunities in the Chicago market"
• Compare platforms — "Compare reach and pricing for these three radio stations"
• Build plans — "Create a media plan with $50,000 budget targeting adults 25-54 in Texas"
• Get recommendations — "What's the best media mix for a local restaurant chain?"

Example Workflows#

Quick Market Research#

Ask Claude to research a market before committing:

"Show me all available TV inventory in the Dallas-Fort Worth market with audience data for adults 18-49"

Claude will search Tap's inventory and present options with pricing and audience metrics.

AI-Powered Media Planning#

Let Claude build a plan based on your brief:

"I need a 4-week radio campaign in Los Angeles and San Francisco. Budget is $25,000. Target audience is women 25-54. Suggest the best stations and flight schedule."

Campaign Optimization#

Ask Claude to review and optimize an existing plan:

"Review my current media plan and suggest ways to improve reach while staying within budget"

Best Practices#

1. Be specific — Include budget, audience, and geography in your requests
2. Iterate — Ask follow-up questions to refine recommendations
3. Verify — Always review AI suggestions against your campaign goals
4. Save plans — Use Tap's planner to save and share plans built with Claude

Troubleshooting#

If Claude can't access Tap tools:

• Verify the MCP server is running (check the tools icon in Claude Desktop)
• Restart Claude Desktop
• Check that your API key hasn't expired