How does pricing work on Tap?

Tap supports CPM (cost per thousand impressions) and spot-based (cost per ad placement) pricing depending on the media type and platform. Pricing is shown as weekly costs during planning. Each rate line in your plan is one of two types: - **Best & Final (B&F)** — green, supplier-confirmed and locked under the Supplier Guarantee - **Planning** — blue, Tap's modelled rate that gets confirmed with the supplier during Verify and Buy The AI planner uses rate cards, term and volume discount curves, and format-specific loading to calculate accurate plan costs. You can toggle B&F on a line to convert a Planning rate into a locked rate (subject to supplier confirmation).