Plan social advertising

Prepare a social brief and request supplier services while keeping platform execution responsibilities explicit.

2 min readUpdated Oct 22, 2026

Something missing from this page? Email help@tap.co

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Plan social advertising

Prepare a social brief and request supplier services while keeping platform execution responsibilities explicit.

2 min readUpdated Oct 22, 2026

Something missing from this page? Email help@tap.co

Define the brief

Use Social to source a supplier proposal for a social campaign. The brief and quote workflow does not connect an ad account, publish ads, or operate platform bidding.

Specify campaign objective, audience, geography, platforms, flight, and budget.
Describe creative deliverables, account access expectations, optimization responsibilities, and reporting.
Ask the supplier to separate media spend, management, production, and other charges and name who will execute the campaign.

Request supplier pricing

Open the campaign, choose Add media, and select Social. Choose Public RFP for discovery by eligible suppliers or Private RFP for one named supplier. Set the response deadline and review what the recipient can see, including any disclosed budget.

Platform auction costs are not a guaranteed fixed media price. Confirm the assumptions behind any estimate, and agree who manages the external account and approvals.

Save the draft, review the exact brief and recipients, and explicitly send. Drafting does not contact suppliers or reserve inventory.

Compare the response

Check the quoted medium, placement, geography, flight, currency, pricing basis, and included deliverables. Ask the supplier to clarify missing terms in the private response conversation. Mark reviewed acknowledges the exact revision; a replacement submission needs another review.

These Open RFP responses do not yet create Tap Orders. Agree the next commercial step with the supplier. See public and private RFPs for response, deadline, and closure rules.