For buyers
Plan search advertising
Request search campaign proposals with clear scope, budgets, service costs, and execution responsibilities.
2 min readUpdated
Something missing from this page? Email help@tap.co
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For buyers
Request search campaign proposals with clear scope, budgets, service costs, and execution responsibilities.
2 min readUpdated
Something missing from this page? Email help@tap.co
Use Search to source a supplier proposal. A Tap sourcing request does not connect a search ad account, launch a campaign, or control bids.
Open the campaign, choose Add media, and select Search. Choose Public RFP for discovery by eligible suppliers or Private RFP for one named supplier. Set the response deadline and review what the recipient can see, including any disclosed budget.
Search pricing depends on auction conditions and campaign choices. Treat projected CPCs, conversions, and volumes as estimates; confirm who will operate the external account.
Save the draft, review the exact brief and recipients, and explicitly send. Drafting does not contact suppliers or reserve inventory.
Check the quoted medium, placement, geography, flight, currency, pricing basis, and included deliverables. Ask the supplier to clarify missing terms in the private response conversation. Mark reviewed acknowledges the exact revision; a replacement submission needs another review.
These Open RFP responses do not yet create Tap Orders. Agree the next commercial step with the supplier. See public and private RFPs for response, deadline, and closure rules.