AI Creative Generation

Overview#

Tap includes built-in AI creative tools that let you generate video, image, and audio ads directly within the platform. Instead of outsourcing creative production or spending weeks on revisions, you can go from brief to finished asset in minutes — then attach it directly to your campaign.

This guide covers each creative format, how to generate and refine assets, and best practices for getting the most out of AI-generated content.

Available Creative Formats#

Tap supports AI generation for three core ad formats:

• Video — Short-form video ads (6s, 15s, 30s) using AI video generation
• Image — Static display ads, social banners, and digital billboards
• Audio — Radio spots, podcast ads, and voiceovers with AI-generated voices

Each format has its own set of customization options, but the workflow follows the same pattern: describe what you want, generate options, review, refine, and export.

Generating Video Creatives#

AI video generation is ideal for producing short promotional spots, product showcases, and brand awareness clips. Tap uses advanced AI video models to turn your text descriptions into polished video content.

What You Can Create#

• Product demo videos from descriptions or images
• Animated brand spots with motion graphics
• Lifestyle and scenario-based video ads
• Text overlay and call-to-action sequences

How to Generate a Video#

Creating Image Ads#

Image creatives work well for display campaigns, social media placements, and digital billboards. The AI image generator can produce a range of styles, from photorealistic product shots to illustrated brand graphics.

Supported Image Types#

• Display banners (standard IAB sizes)
• Social media ads (Facebook, Instagram, LinkedIn formats)
• Digital out-of-home (billboard, transit)
• Native ad thumbnails

Tips for Better Image Results#

1. Reference your brand guidelines — Mention specific colors (hex codes work), fonts, and visual styles in your prompt
2. Specify composition — Describe where elements should appear (e.g., "product centered, logo in bottom-right corner")
3. Include text sparingly — AI-generated text in images can be unpredictable. For critical copy, plan to add text overlays after generation
4. Generate multiple variations — Create 3-4 options and compare them side by side before selecting a final version

Example Image Prompt#

A clean, modern banner ad for a fitness app. Deep blue background with white and orange accents. Show a smartphone displaying the app interface on the left side. Right side has the headline "Train Smarter" in bold sans-serif font. Minimalist style, no clutter.

Generating Audio Spots#

Audio creatives are essential for radio and podcast campaigns. Tap's AI audio tools can generate full voiceover tracks, background music beds, and complete radio-ready spots.

Audio Creative Options#

• Voiceovers — Choose from a library of AI voices with different tones, accents, and styles
• Full spots — Combine voiceover with background music for a complete audio ad
• Music beds — Generate royalty-free background tracks to pair with your own voiceover

Creating a Voiceover#

Customizing AI Output#

Getting the right output often comes down to how you write your creative brief. Here are strategies for guiding the AI toward your brand's voice and style.

Tone and Style#

Be explicit about the emotional tone you want:

• Professional and authoritative — Works for B2B, finance, and healthcare
• Warm and conversational — Best for consumer brands, food, and lifestyle
• Energetic and bold — Suited for sports, entertainment, and youth-oriented products
• Calm and reassuring — Effective for insurance, wellness, and luxury

Brand Voice Consistency#

To maintain consistency across multiple creatives:

1. Create a brand brief — Write a short document describing your brand's personality, key messages, and visual identity. Reference it in every generation prompt.
2. Reuse successful prompts — When you get a result you like, save the prompt as a template for future creatives.
3. Use specific language — Instead of "make it look nice," say "clean layout with ample white space, using our brand blue (#1A3B6F) as the primary accent color."

Iteration Workflow#

The best creatives usually emerge after 2-3 rounds of refinement:

1. First pass — Generate with a detailed brief to establish direction
2. Second pass — Refine the brief based on what worked and what didn't
3. Final pass — Fine-tune specific elements (timing, color, voice inflection)

Reviewing Generated Creatives#

Review Checklist#

Before attaching a creative to your campaign, verify:

• Brand accuracy — Colors, logos, and messaging match your brand guidelines
• Text correctness — All copy is spelled correctly and reads naturally
• Technical specs — Duration, dimensions, and file format meet placement requirements
• Legal compliance — No misleading claims, proper disclaimers included
• Audio quality — No artifacts, appropriate volume levels, clean transitions
• Call to action — Clear and actionable CTA is present

Sharing for Feedback#

Use the Share Preview feature to send a review link to your team or client. They can view the creative, leave comments, and approve or request changes — all without needing a Tap account.

Exporting and Attaching Creatives#

Once your creative is finalized, you can attach it directly to your campaign or download it for use elsewhere.

Attaching to a Campaign#

Downloading for External Use#

Click Download on any creative to save it locally. Available export formats:

• Video — MP4 (H.264)
• Image — PNG, JPEG, or WebP
• Audio — MP3 or WAV

Managing Your Creative Library#

All generated creatives are saved to your library automatically. You can:

• Organize with tags — Add tags to group creatives by campaign, brand, or format
• Duplicate and remix — Use an existing creative's prompt as a starting point for a new variation
• Archive old creatives — Keep your library clean by archiving assets you no longer need