Advisors & Investors

Tap's mission is driven by industry veterans and backed by advertising and business heavyweights who all believe in empowering the consumer through technology and AI.

Photo of Brendon Cook OAM
Brendon Cook OAM

Founder | oOh! Media

Brendon is an advisor to founders with deep board experience, mentoring growth company executives. His broad expertise includes sales and business development underpinned by great people and culture, start-ups, acquisitions and tech transformation with global clients in Adtech, data and operations including Beatgrid, Lumos and Doohly. Brendon serves as a board member of tech charity Good 360, he is chairman and advisory board member of Australia’s largest independent system integrator, Brennan IT and serves on the board of the top 10 Australian legal firm Thomson Geer.

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Andrew Baxter

Former CEO | Publicis & Ogilvy

Chair, board director, business advisor and marketing thought leader, Andrew is the Chair of Australian Pork, Deputy Chair of the Sydney Symphony Orchestra, and a Non-Executive Director at Foresters Financial, GrowthOps, Hypetap and OzHarvest. He is also a Senior Advisor at BGH Capital. Prior to this he was the CEO of two of the country's largest communications agencies, Publicis, and Ogilvy, and the Senior Advisor to KPMG's Customer, Brand and Marketing practice.

Photo of Michael Masterman
Michael Masterman

Founder & CEO | Element Zero

Michael is a visionary CEO and industry leader with an exceptional track record of starting up and rapidly growing businesses in the renewables, green hydrogen, and energy infrastructure sectors. As an investor and advisor at Tap, he brings his extensive expertise in transforming businesses and delivering substantial shareholder value. His innovative approach to structuring businesses and closing large financial transactions has led to significant achievements, such as orchestrating the first-ever U.S. capital markets issue for an Australian greenfield mining project and structuring the sale of a 31% stake in Iron Bridge for USD 1.2 billion.

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