Tap Supplier Terms of Service
Last updated June 18, 2026
Tap provides a technology platform that enables buyers and media suppliers to discover one another, exchange information, manage opportunities, coordinate bookings, and reconcile campaign delivery.
Tap is not an advertising agency, media representative, broker, reseller, payment processor, lender, guarantor, or contracting party to advertising transactions.
All advertising agreements are entered into directly between buyers and suppliers.
1. Supplier Eligibility
By using Tap, you represent and warrant that:
- You are authorized to represent the media organization, inventory, products, or services listed on the platform.
- Information submitted to Tap is accurate and current.
- You have authority to accept advertising bookings on behalf of your organization.
2. Supplier Listings
Suppliers are responsible for maintaining accurate and current information regarding:
- Media properties
- Advertising opportunities
- Coverage and distribution
- Audience information
- Contact details
- Availability and specifications
3. Buyer Engagement
Tap may remove or restrict listings that are inaccurate, misleading, unlawful, or inconsistent with platform requirements.
Suppliers agree to:
- Respond to buyer inquiries and RFPs within a reasonable timeframe.
- Communicate professionally and in good faith.
- Provide accurate information regarding availability, pricing, specifications, and campaign requirements.
4. Bookings and Campaign Delivery
Tap does not guarantee buyer activity, inquiries, opportunities, bookings, or revenue.
All bookings, insertion orders, purchase orders, campaign agreements, and related commitments are made directly between buyers and suppliers.
Suppliers are solely responsible for:
- Accepting or declining opportunities
- Negotiating commercial terms
- Campaign execution
- Creative approvals
- Scheduling
- Delivery obligations
- Make-goods and remediation
- Cancellation policies
5. Campaign Reporting and Reconciliation
Tap is not a party to any advertising agreement.
Suppliers agree to provide campaign delivery reporting through Tap, either through platform integrations or file uploads, where available.
Tap may use campaign reporting data to:
- Reconcile delivery against bookings
- Identify potential under-delivery
- Notify buyers and suppliers of discrepancies
- Facilitate issue tracking and resolution workflows
6. Billing and Payment
Tap does not determine liability for under-delivery, performance disputes, make-goods, credits, refunds, or other remedies.
Resolution of campaign performance matters remains solely between the buyer and supplier.
Suppliers acknowledge and agree that:
- Tap does not issue invoices.
- Tap does not collect payments.
- Tap does not process funds.
- Tap does not provide credit services.
- Tap does not guarantee payment.
7. Supplier Conduct
Suppliers are solely responsible for invoicing buyers, credit assessment, collections, payment recovery, and payment disputes.
All financial obligations exist solely between the buyer and supplier.
Suppliers must not:
- Submit false or misleading information.
- Misrepresent inventory, audience data, pricing, availability, or performance.
- Attempt unauthorized access to platform systems.
- Use Tap for unlawful, fraudulent, or deceptive purposes.
- Interfere with the operation of the platform.
8. Intellectual Property
Suppliers retain ownership of their trademarks, content, marketing materials, and proprietary information.
Suppliers grant Tap a non-exclusive, worldwide license to display and use submitted content solely for operation, promotion, and improvement of the platform.
9. Data and Privacy
Suppliers agree to comply with all applicable privacy, data protection, and advertising regulations.
Tap may collect and process platform data in accordance with its Privacy Policy.
Use of Tap is also subject to the Platform, AI, Data & Privacy Terms.
10. Platform Availability
Tap may modify, suspend, or discontinue features of the platform at any time.
Tap does not guarantee uninterrupted access, availability, performance, or functionality.
11. Fees
Tap currently charges no fees, commissions, or transaction charges to suppliers.
Tap reserves the right to introduce supplier fees, subscriptions, or commercial programs in the future upon reasonable notice.
Continued use of the platform following such notice constitutes acceptance of the revised fee structure.
12. Disclaimer
The platform is provided on an "as is" and "as available" basis.
Tap makes no warranties regarding:
- Buyer participation
- Campaign opportunities
- Revenue generation
- Booking volume
- Campaign outcomes
- Buyer payment performance
13. Limitation of Liability
To the fullest extent permitted by law:
- Tap shall have no liability arising from advertising transactions, bookings, campaign delivery, reporting discrepancies, invoices, collections, payment disputes, or contractual disputes between buyers and suppliers.
- Tap shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages.
- Tap shall not be liable for lost revenue, lost profits, loss of business opportunity, or unpaid invoices.
14. Indemnification
In all circumstances, Tap's aggregate liability shall be limited to the maximum extent permitted under applicable law and shall not exceed US$100.
Suppliers agree to indemnify, defend, and hold harmless Tap and its affiliates, officers, employees, contractors, and partners from any claims, losses, liabilities, damages, costs, or expenses arising from:
- Supplier listings
- Campaign delivery
- Advertising content
- Invoices and payments
- Contractual disputes
- Violations of law
- Breach of these Terms
15. Suspension and Termination
Tap may suspend, restrict, or terminate access to the platform at any time where:
- These Terms are breached.
- Fraudulent or unlawful activity is suspected.
- Platform integrity or security is threatened.
16. Changes to Terms
Suppliers may cease using the platform at any time.
Tap may update these Terms from time to time.
Updated Terms become effective upon publication on the platform.
Continued use of Tap constitutes acceptance of the revised Terms.
17. Governing Law
These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to conflict of law principles.
18. Contact
Questions regarding these Terms may be directed to Tap through the contact information provided on the platform.
Use of Tap is also subject to the Platform, AI, Data & Privacy Terms, which form part of these Terms and Conditions.