Platform, AI, Data & Privacy Terms

1. Artificial Intelligence Services

Tap utilizes multiple third-party foundational Large Language Models ("LLMs") and artificial intelligence technologies to assist users with planning, analysis, workflow automation, information retrieval, and content generation.

Tap itself is not a Large Language Model and does not operate or train foundational AI models.

AI-generated responses are provided to assist users and should be reviewed by users before being relied upon for commercial, legal, financial, or operational decisions.

2. User Data and Information Processing

Users retain ownership of the information, content, materials, and data they provide to Tap.

Information submitted to Tap may be processed by Tap and its underlying technology providers solely for the purpose of:

• Delivering platform functionality
• Generating responses and recommendations
• Supporting workflow automation
• Managing campaigns and transactions
• Improving user experience
• Maintaining platform operations and security

3. Data Sale

Tap does not sell user data.

4. AI Model Training

Neither Tap nor its AI technology providers use customer data, campaign information, conversations, documents, media plans, audience information, or uploaded materials to train public AI models.

User data is processed solely for the purpose of delivering services to the user.

5. Memory and Knowledge Retention

Tap maintains a secure internal memory system designed to improve continuity, context, workflow efficiency, and response accuracy for users.

Information may be retained within:

• Chat history
• Project workspaces
• Campaign records
• Knowledge bases
• Platform memory systems
• Uploaded documents and files

6. User Access to Information

Such information is retained solely to support user access, retrieval, continuity, reporting, and platform functionality.

Users may access previously generated conversations, campaign information, uploaded files, reporting data, and other stored information through available platform features, including:

• Chat History
• Knowledge Base
• Campaign Management
• Reporting Interfaces
• Other platform tools made available by Tap

7. Feature Availability

Availability of specific features may vary over time.

8. Privacy and Security

Tap is designed as a secure and private media planning, buying, selling, and management environment.

Tap employs commercially reasonable administrative, technical, and organizational safeguards intended to protect user information from unauthorized access, disclosure, alteration, or destruction.

No system can guarantee absolute security, and users acknowledge that electronic communications and data storage involve inherent risks.

9. Confidential Information

Users agree not to disclose confidential information obtained through Tap except as required to conduct legitimate business activities or as otherwise authorized by the owner of such information.

Users remain responsible for ensuring they have appropriate rights and permissions to upload, share, or process information through the platform.

10. Data Retention and Deletion

Tap may retain information for operational, legal, security, compliance, reporting, backup, and business continuity purposes.

Tap may delete information in accordance with its data retention policies or upon account termination, subject to applicable legal and operational requirements.

11. No Warranty Regarding AI Output

AI-generated content may contain inaccuracies, omissions, or errors.

Users are solely responsible for reviewing, validating, and approving any information, recommendations, plans, reports, or content generated through the platform prior to use.

Tap makes no warranty regarding the accuracy, completeness, suitability, or fitness of AI-generated outputs.